Transformation Analysis

A large CPG company in the Midwest engaged us to analyze a new strategic initiative to become more customer centric and gain market share.

During the three week engagement, we provided:

  • A view of the current state
  • A decomposition of the elements of the planned strategic initiative
  • An impact analysis showing how the initiative would effectively transform the current state
  • A maturity model showing how the initiative would position the company on the road to achieve one-to-one marketing


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