A large CPG company in the Midwest engaged us to analyze a new strategic initiative to become more customer centric and gain market share.
During the three week engagement, we provided:
- A view of the current state
- A decomposition of the elements of the planned strategic initiative
- An impact analysis showing how the initiative would effectively transform the current state
- A maturity model showing how the initiative would position the company on the road to achieve one-to-one marketing